How it works
From public registry to ranked lead list, automatically
No manual research, no spreadsheets to maintain. Here's exactly what happens behind every list we send you.
The process
Four steps, running on autopilot
Every list you receive has already been through this full pipeline — you just see the result.
01
Pull the registry
We ingest every currently registered lobbying client directly from the state's public disclosure data — refreshed every morning, so newly filed registrations drop off the list automatically.
02
Build the target universe
We identify the broader set of organizations that plausibly should have representation — trade associations, regulated businesses, and nonprofits pulled from public filings and industry directories.
03
Find the gaps
We match the two lists against each other, accounting for messy real-world naming (abbreviations, punctuation, legal suffixes) so nothing slips through as a false match.
04
Score and rank
Every gap gets a lead score from 0–100 based on six weighted factors, so the highest-value prospects always land at the top of your list.
The scoring model
Six factors, one lead score
Every organization gets scored 0–100 so you know who to call first, not just who's unrepresented.
Regulatory exposure
How directly a state agency can affect this organization — licensing, rate-setting, permitting.
Peer lobbying rate
What share of comparable organizations already have representation — a strong signal this one is behind.
Legislative activity
How many active bills this session touch this organization's industry or subject area.
Government dependence
How much of the organization's revenue relies on government contracts, reimbursement, or approval.
Organizational capacity
Whether the organization can realistically afford to pay for representation, based on revenue size.
Urgency
A live trigger — an active bill naming them directly, or a license renewal window coming up soon.
See it running on real data
Get a walkthrough of the full pipeline on a live New York dataset.
Get a demo